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PETA’s Super Bowl Advert is Banned, Legions of Sports Fans Indifferent

Just how irrelevant has PETA become? The one-time-animal-rights-organization-turned-ludicrous-marketing-machine long ago gave up trying to reach people with reasoned arguments about the sanctity of all life or the wastefulness of our meat-happy culture. Instead they've adopted a fairly standard marketing strategy with which to convert confused meaties: 1) Create supposedly offensive...
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You can read the whole rejection letter here.

Basically, NBC wants PETA to remove images like a woman “screwing

herself with broccoli” and “asparagus on her lap appearing as if it is

ready to be inserted into vagina.” That’s not asking too much, really.

What NBC honestly missed are the two most egregious offenses committed

by the ad: The first being that PETA submits no information with which

to back up its dubious claim that vegetarians have better sex. The

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other? Well, the ad is just plain stupid. When did PETA get the

idea that best way to get people to stop exploiting animals is to

exploit women instead? Like some Buffalo wing-scarfing, Bud-swilling

neophyte is going to see this commercial, toss his plate on the ground

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in excitement and exclaim, “Ya’ll know wut? I’z gonna stop eating them

thar chicken wangs because, doggonit, I deserve to fulfill mah Earthlee

dee-sires as much as them Sex in the City gals do!” No. No,

that’s never going to happen. Instead PETA is going to get made fun of

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ad nauseum by everyone — vegetarians included. Meanwhile, the

brainchildren that run that sinking ship will perceive the incoming

hits as a success, and in turn produce an ad featuring Mickey Rourke going down on a plate of mashed potatoes. Sends chills up your spine.

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